The Importance of Branding Your New Business
Also known as Local Search Optimization, Local Optimization is when we help your business show up on the first page in your local area on sites like Google, Yahoo & Yelp. We do this by updating your review directory sites to include targeted keywords & categories, descriptions, photos, hours of operation and other business information. 97% of internet users look for local services online and businesses on the first page of Google receive 91.5% of all click through traffic.
The leading search engines, such as Google, Bing and Yahoo!, use crawlers to find pages for their algorithmic search results. Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically. Some search engines, notably Yahoo!, operate a paid submission service that guarantees crawling for either a set fee or cost per click. Such programs usually guarantee inclusion in the database, but do not guarantee specific ranking within the search results. Two major directories, the Yahoo Directory and the Open Directory Project both require manual submission and human editorial review. Google offers Google Webmaster Tools, for which an XML Sitemap feed can be created and submitted for free to ensure that all pages are found, especially pages that aren't discoverable by automatically following links.
Content creation is one of the primary focuses of any SEO's job. Without unique, relevant, and easily scannable content users tend to spend little to no time paying attention to a website. Almost all SEOs that provide organic search improve focus heavily on creating this type of content, or "linkbait". Linkbait is content that is designed to be shared and replicated virally in an effort to gain backlinks.
Often, webmasters and content administrators create blogs to easily provide this information through a method that is intrinsically viral. However, most forget that traffic generated to blog accounts don't point back to their respective domains, so they lose "link juice". Link juice is jargon for links that provide a boost to Page Rank and Trust Rank. Changing the domain of the blog, to a subdomain of the respective domain is a quick way to combat this siphoning of link juice.
Other commonly implemented methodologies for creating and disseminating content include YouTube Videos, Google Places accounts, as well as Picasa and Flickr photos indexed in Google Images Searches. These additional forms of content allow webmasters to produce content that ranks well in the world's second most popular search engine - YouTube, in addition to appearing in organic search results.
The leading search engines, such as Google, Bing and Yahoo!, use crawlers to find pages for their algorithmic search results. Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically. Some search engines, notably Yahoo!, operate a paid submission service that guarantees crawling for either a set fee or cost per click. Such programs usually guarantee inclusion in the database, but do not guarantee specific ranking within the search results. Two major directories, the Yahoo Directory and the Open Directory Project both require manual submission and human editorial review. Google offers Google Webmaster Tools, for which an XML Sitemap feed can be created and submitted for free to ensure that all pages are found, especially pages that aren't discoverable by automatically following links.
Content creation is one of the primary focuses of any SEO's job. Without unique, relevant, and easily scannable content users tend to spend little to no time paying attention to a website. Almost all SEOs that provide organic search improve focus heavily on creating this type of content, or "linkbait". Linkbait is content that is designed to be shared and replicated virally in an effort to gain backlinks.
Often, webmasters and content administrators create blogs to easily provide this information through a method that is intrinsically viral. However, most forget that traffic generated to blog accounts don't point back to their respective domains, so they lose "link juice". Link juice is jargon for links that provide a boost to Page Rank and Trust Rank. Changing the domain of the blog, to a subdomain of the respective domain is a quick way to combat this siphoning of link juice.
Other commonly implemented methodologies for creating and disseminating content include YouTube Videos, Google Places accounts, as well as Picasa and Flickr photos indexed in Google Images Searches. These additional forms of content allow webmasters to produce content that ranks well in the world's second most popular search engine - YouTube, in addition to appearing in organic search results.
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