The Importance of Branding Your New Business
Also known as Local Search Optimization, Local Optimization is when we help your business show up on the first page in your local area on sites like Google, Yahoo & Yelp. We do this by updating your review directory sites to include targeted keywords & categories, descriptions, photos, hours of operation and other business information. 97% of internet users look for local services online and businesses on the first page of Google receive 91.5% of all click through traffic.
The leading search engines, such as Google, Bing and Yahoo!, use crawlers to find pages for their algorithmic search results. Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically. Some search engines, notably Yahoo!, operate a paid submission service that guarantees crawling for either a set fee or cost per click. Such programs usually guarantee inclusion in the database, but do not guarantee specific ranking within the search results. Two major directories, the Yahoo Directory and the Open Directory Project both require manual submission and human editorial review. Google offers Google Webmaster Tools, for which an XML Sitemap feed can be created and submitted for free to ensure that all pages are found, especially pages that aren't discoverable by automatically following links.
Content creation is one of the primary focuses of any SEO's job. Without unique, relevant, and easily scannable content users tend to spend little to no time paying attention to a website. Almost all SEOs that provide organic search improve focus heavily on creating this type of content, or "linkbait". Linkbait is content that is designed to be shared and replicated virally in an effort to gain backlinks.
Often, webmasters and content administrators create blogs to easily provide this information through a method that is intrinsically viral. However, most forget that traffic generated to blog accounts don't point back to their respective domains, so they lose "link juice". Link juice is jargon for links that provide a boost to Page Rank and Trust Rank. Changing the domain of the blog, to a subdomain of the respective domain is a quick way to combat this siphoning of link juice.
Other commonly implemented methodologies for creating and disseminating content include YouTube Videos, Google Places accounts, as well as Picasa and Flickr photos indexed in Google Images Searches. These additional forms of content allow webmasters to produce content that ranks well in the world's second most popular search engine - YouTube, in addition to appearing in organic search results.
The leading search engines, such as Google, Bing and Yahoo!, use crawlers to find pages for their algorithmic search results. Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically. Some search engines, notably Yahoo!, operate a paid submission service that guarantees crawling for either a set fee or cost per click. Such programs usually guarantee inclusion in the database, but do not guarantee specific ranking within the search results. Two major directories, the Yahoo Directory and the Open Directory Project both require manual submission and human editorial review. Google offers Google Webmaster Tools, for which an XML Sitemap feed can be created and submitted for free to ensure that all pages are found, especially pages that aren't discoverable by automatically following links.
Content creation is one of the primary focuses of any SEO's job. Without unique, relevant, and easily scannable content users tend to spend little to no time paying attention to a website. Almost all SEOs that provide organic search improve focus heavily on creating this type of content, or "linkbait". Linkbait is content that is designed to be shared and replicated virally in an effort to gain backlinks.
Often, webmasters and content administrators create blogs to easily provide this information through a method that is intrinsically viral. However, most forget that traffic generated to blog accounts don't point back to their respective domains, so they lose "link juice". Link juice is jargon for links that provide a boost to Page Rank and Trust Rank. Changing the domain of the blog, to a subdomain of the respective domain is a quick way to combat this siphoning of link juice.
Other commonly implemented methodologies for creating and disseminating content include YouTube Videos, Google Places accounts, as well as Picasa and Flickr photos indexed in Google Images Searches. These additional forms of content allow webmasters to produce content that ranks well in the world's second most popular search engine - YouTube, in addition to appearing in organic search results.
Ten things you didn’t know you could do with Google
You can draw letters instead of typing them in Google Translate. Useful when you don’t have the specific letter on your keyboard.
Play Zerg Rush by typing ‘zerg rush’ into the search field.
Google ‘food1 vs food2’ to compare calories and more.
Type ‘tip calculator’ which tool will help you calculate how much tip you should give.
Set a timer. Type minutes/hours followed by the word ‘timer’.
Ngram viewer. Compare how popular words are through the history.
Learn how to pronounce massive numbers by typing the number followed by ‘=english’.
Play Atari Breakout by typing ‘atari breakout’ on Google Images.
Browse art using Google Cultural Institute.
Browse old Google Doodles.
Just click the links in orange to go to site.
You can draw letters instead of typing them in Google Translate. Useful when you don’t have the specific letter on your keyboard.
Play Zerg Rush by typing ‘zerg rush’ into the search field.
Google ‘food1 vs food2’ to compare calories and more.
Type ‘tip calculator’ which tool will help you calculate how much tip you should give.
Set a timer. Type minutes/hours followed by the word ‘timer’.
Ngram viewer. Compare how popular words are through the history.
Learn how to pronounce massive numbers by typing the number followed by ‘=english’.
Play Atari Breakout by typing ‘atari breakout’ on Google Images.
Browse art using Google Cultural Institute.
Browse old Google Doodles.
Just click the links in orange to go to site.
4 Ways to Use TikTok for Business
TikTok is the newest trend in social media with more than 1.5 billion downloads on the App Store and Google Play and more than 500 million active monthly users. The platform consists of 15- and 60-second user-recorded videos that allow for in-app editing and integration with the other major social players.
The largest demographic of TikTok users is between the ages of 16 and 24. But if you think TikTok is just a fad for Generation Z, think again. Since its inception in 2018, TikTok has evolved from a video-creation app solely meant for users to express their creativity to a marketing and advertising haven.
You’ve likely seen the ways brands use Instagram to engage with consumers through posts, stories, live videos, and IGTV. TikTok allows brands to engage with users through video, only in shorter, bite-sized clips. In the last 12 months, brands have created accounts on the platform to explore and engage with consumers. On Tiktok, you can find everyone from influencers and celebrities to politicians and the average Joe.
The allure of TikTok for businesses is the sheer number of active users on the platform. It’s still unclear exactly how the algorithm works but it seems to be much easier for your video content to go viral on TikTok than on other social media platforms.
If your business is ready to try TikTok, here are four types of content to get you started.
#1: Create Your Own Content on TikTok
Even if your brand isn’t well-known, you can still effectively use TikTok for marketing. It all starts with planning great content and using the following best practices.
The largest demographic of TikTok users is between the ages of 16 and 24. But if you think TikTok is just a fad for Generation Z, think again. Since its inception in 2018, TikTok has evolved from a video-creation app solely meant for users to express their creativity to a marketing and advertising haven.
You’ve likely seen the ways brands use Instagram to engage with consumers through posts, stories, live videos, and IGTV. TikTok allows brands to engage with users through video, only in shorter, bite-sized clips. In the last 12 months, brands have created accounts on the platform to explore and engage with consumers. On Tiktok, you can find everyone from influencers and celebrities to politicians and the average Joe.
The allure of TikTok for businesses is the sheer number of active users on the platform. It’s still unclear exactly how the algorithm works but it seems to be much easier for your video content to go viral on TikTok than on other social media platforms.
If your business is ready to try TikTok, here are four types of content to get you started.
#1: Create Your Own Content on TikTok
Even if your brand isn’t well-known, you can still effectively use TikTok for marketing. It all starts with planning great content and using the following best practices.
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