Answers to Social Media
Social media CliffsNotes, containing answers to, why a business should be using social media, major social networks explained, and what not to do when running your social media campaigns. For our younger audience that may not be familiar with the term “CliffsNotes”, for a little education.
LinkedIn is a Trade Show — A slightly more formal place to meet other business professionals and connect with them primarily for business purposes
Twitter is like a cocktail party — It’s an energetic place where there are many conversations going on at once
Youtube is Times Square on New Years Eve — A place wher it’s hard to break through, but if you do, a lot of people will see you.
MySpace is like Woodstock — wild, crazy and perfect for the younger generation or cause oriented marketing
- You want to attract new customers to your business
- You want existing customers to come back more frequently
- You want an inexpensive way to connect to customers
- You want customer feedback on a new product or service
- You want to cross promote one part of your business with another part of your business
- You want to increase brand loyalty
- You want to differentiate your brand
LinkedIn is a Trade Show — A slightly more formal place to meet other business professionals and connect with them primarily for business purposes
Twitter is like a cocktail party — It’s an energetic place where there are many conversations going on at once
Youtube is Times Square on New Years Eve — A place wher it’s hard to break through, but if you do, a lot of people will see you.
MySpace is like Woodstock — wild, crazy and perfect for the younger generation or cause oriented marketing
- Blogs
- Bookmarking & Sharing
- Content Aggregation
- Crowd Sourcing and Voting
- Discussion Boards & Forums
- Events & Meetups
- Photosharing
- Podcasting
- Presentation Sharing
- Ratings & Reviews
- Virtual Worlds
- Widgets
- Wikis
- Email Marketing
- Don’t upload your corporate video and claim you have a “social media campaign”
- Don’t sit on the sidelines
- Don’t downplay the importance of social media
- Don’t think you can do social media in 10 minutes a day
- Don’t think social media is just about Youtube, Facebook & Twitter
- Don’t assume social media can’t be measured
- Don’t forget social media is about mobile media, too
- Don’t think social media is like traditional marketing
- Don’t beleive the hype. Social media is one of many tools in the marketers toolbox
- Don’t think that you can run a social media campaign in a silo. Its about engaging accross many platforms
HootSuite is an official launch partner for Google+ Pages
HootSuite is an official launch partner for Google+ Pages, integrating Google+ Page functionality with the advanced HootSuite collaboration, measurement, engagement and security tool-set.
The integration of Google+ Pages allows brands to use HootSuite's business-focused functionality for circle management, publishing targeted messaging to circles, and Google+ analytics in-dash.
With Google+ Pages in HootSuite You Can:Manage
- Circle management in-dash allows you to create, edit and remove circles
- Add and remove people from your circles
- See comments on posts and save to a stream
- Search public posts and save to a stream
- Post public updates or to select circles
- See public user activity
- Pop-up user profiles and company pages
- Share saved search and comment streams with team members
- Assign messages to team members for follow up
- Privacy features allows you to select whether you want to post publicly or to specific circles
- View users who +1, share and comment on posts
- Measure results with five Google+ analytic modules in-dash
- People who add you to circles (growth)
- Posts (per day)
- Aggregated comments (per day)
- Aggregated +1's (per day)
- Aggregated reshares (per day)
